At first, I found "Time as Medium" to be pretty complicated and wasn't sure what to make of it. What brought the main point to focus for me was actually the most obvious, the title of the article. London begins the article by discussing Clement Greenberg's ideas on video as an art form and how he analyzes Modernism. He states that modernist artist must search and determine what aspect is unique to their discipline. Video artist in that sense are modernist because "They focused on the effects peculiar and exclusive to video", which apparently, and most certainly, are almost always related time.
London discusses several scientific elements dealing with time, but does point out that this isn't really the main concern for video artists in making their work. Still, one cannot ignore the fact that video has the strong capability of interchanging these scientific ideas more than any other art form. London gives examples of video art that make the viewer question the way we perceive time, suddenly causes the viewer to be more aware of the present, and causes the viewer to contemplate their on existence in time and space.
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